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WordPress Statistics

Last updated 4th Oct 2022
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WordPress is arguably the top content management system on the internet. They provide an easy way for non-tech savvy users to build websites. The combination of themes, widgets, and plugins enables users to customize their website without understanding a single line of code. The accessible website design method means anyone can create one without expertise.

On this page, we will share some of the interesting WordPress statistics that shine a light on the dominance of this platform. You’ll learn about the number of websites that use WordPress and the trends that dictate where this platform is going in the future. Don’t skip the FAQ section at the end to learn more about the frequently asked questions.

Top 10 WordPress Statistics and Facts of 2022

  • WordPress websites are translated into over 160 languages

  • You’ll spend around $60 per year to run a WordPress website

  • WordPress 5.2 has been downloaded 16.7 million times

  • Yoast SEO is the most popular plugin on WordPress

  • $77 is the average cost of a WordPress theme

  • WordPress plugins are responsible for 90% of security exploits

  • There are around 31,000 WordPress themes

  • A choice of 60,000 WordPress plugins is available

  • Divi and Astra are the most popular WordPress themes

  • WordPress is searched 2.9 million times every month

General WordPress Statistics

This section focuses on the statistics that provide a general outlook of WordPress and where it stands in the industry. These stats will give you the lay of the land so you can get a better idea of what WordPress is about if you’ve never heard of it before.

20.4% of WordPress websites use the WooCommerce platform

WooCommerce is an open-source plugin for WordPress. It is a great choice for users that want to create an online store without outsourcing the project for a high cost. With a 5th of WordPress users taking advantage of WooCommerce, it shows the quality of the plugin.

There are many other eCommerce plugins that WordPress users can install, which provide different functions compared with WooCommerce. Users are spoilt for choice to create the websites that give them the best chance of selling.

Source: W3Techs

It costs around $60 per year to run a WordPress website

The average WordPress website is inexpensive since there are no expenses other than the domain and hosting. You can spend no money on the design and website building aspects of the project. Therefore, massive savings can be made for those on a budget.

However, to build a website that’s competitive you may need to invest in premium themes and plugins that are paid. Also, hiring a professional website builder can give websites an advantage.

Source: Manaferra

WordPress websites are translated into 160 languages

Around 52 of those languages are only translated to around 50% and work is being done to complete the process. The large number of languages ensures that people from around the world can enjoy websites on the WordPress platform.

The translation is an important part of internet websites to open up services to more users. However, English is the dominant online language across large parts of the web.

Source: Manaferra

32% of WordPress freelancing jobs charge around $10-19 and 28% charge $20-29

This statistic indicates that WordPress freelancing jobs earn a decent salary for those involved in the industry. Therefore, most freelancers working in a WordPress-related position earn above the minimum wage in the United States.

There are a vast number of jobs surrounding WordPress, which include maintenance, website building, design, and optimization to name a few.

Source: Manaferra

For the last 12 years, WordPress has been the fastest-growing content management system

It’s no secret that WordPress is one of the most popular content management systems online. This statistic supports the notion that it has been increasing in popularity. That’s partly because friends and family recommend it so word of mouth is an important factor here.

However, WordPress competitors are joining the industry that is taking some of the market share, which includes Wix, Webspace and Weebly.

Source: W3Techs

For the top 1 million websites WordPress powers 36.28% of them

WordPress powers over a third of the top websites, so it is an important platform of the internet. No other platform can have this claim because their popularity is not on the same level. The versatility and stability of WordPress are important factors that allow most users to enjoy the platform.

However, as competitors provide alternative options you can expect this percentage to decrease in the future.

Source: BuiltWith

WordPress 5.2 has been downloaded 16.7 million times

This high number of downloads indicates WordPress 5.2 is a popular version that websites are using to offer the latest version to their visitors. Over a decade after its creation, WordPress continues to be upgraded. This is impressive since the core WordPress products are free.

Website owners are encouraged to upgrade to the latest WordPress version to access the best features and security protocols.

Source: Kinsta

WordPress power 65% of websites that use a content management system

Not all websites use content management systems. However, from the portion that does, most take advantage of the WordPress platform. This highlights that most websites needing a CMS will turn toward WordPress.

This is arguable because WordPress has a big support network. The number of guides, plugins, and widgets created for WordPress is much bigger than the competition. Also, there are many themes that users can install to get the look they want.

Source: W3Techs

WordPress Plugin Statistics

WordPress plugins are extensions that allow the website builder to add functionality without understanding code. This could be anything from a platform for accepting payments or improving SEO. This section shares a few interesting plugin stats that showcase their popularity.

Yoast SEO has the highest number of installations and 5-star reviews

With 5 million active installations and over 26,000 five-star reviews, Yoast SEO is the most popular plugin on WordPress. The plugin allows websites to optimize their SEO, which helps with search engine result page rankings.

Therefore, WordPress websites with this plugin can get more organic traffic Also, it improves the usability of websites leading to better user satisfaction.

Source: WordPress

Around 60,000 free plugins are available for download from the WordPress library

This statistic indicates that many plugins are available for WordPress users without requiring payment. This enables users to build websites without a big budget, which is one of the platform's highlights.

Some plugins have a free component and a paid portion if users want to take advantage of additional features. The level of flexibility here is one of the key advantages of WordPress.

Source: WordPress

90% of all WordPress exploits are plugin related

Plugins are great for improving the functionality of a website, but they are also targets for hackers. Even plugins that have been safe and legitimate for years can become infected with malicious code that makes a WordPress website dangerous.

Security loopholes for plugins are usually fixed with updates, but a lot of damage can be done before that happens.

Source: Hubspot

WordPress Theme Statistics

WordPress themes allow users to change the look of a website with the click of a few buttons. Without coding knowledge, users can achieve a visually appealing look that will impress visitors. There is a mix of paid and free themes, so there is something for everyone to enjoy.

2 of the most popular WordPress themes are Astra and Divi

This statistic highlights the most popular themes for the top 1 million websites using WordPress. The functionality and simplicity of these themes mean they can be used in many industries and for many purposes.

However, there are many other themes that are performing well and the numbers constantly change.

Source: BuiltWith

$77.57 is the average price of a premium WordPress theme

Premium WordPress themes can come with features and design elements not found in the free library. Also, since these themes require payment, support is provided to upgrade their functionality.

Some themes can cost a few dollars while others can cost hundreds. However, the average price is $77.57, which is an affordable amount for anyone who wants to build their own website.

Source: Scepter

The number of WordPress themes available is around 31,000

This number represents the complete list of paid and free themes. However, some of these might be counted twice, since child themes exist that are a more basic version of the premium offering. Nevertheless, the number of WordPress themes out there is huge, so there is a lot of choices for users to create a website that matches their needs.

Source: Scepter

9,000 of the WordPress themes in the library are free

This means that around a third of all available WordPress themes are free. This provides a lot of choices for website builders on a budget. They can explore with different looks to find a visual and functional match.

It is easy to switch between themes using the WordPress platform, so users can experiment at no cost. However, many free themes do not receive updates and support like paid ones.

Source: WordPress

WordPress Security Statistics

Security is an important aspect of websites to protect them from hackers and other vulnerabilities. In this section, we will look at the statistics that indicate the state of security for WordPress websites. They are packed with security features but are they enough to offer adequate protection.

52% of plugin vulnerabilities during the first half of 2020 were a result of cross-site scripting

Cross-site scripting (XSS) is a type of hacking attack where malicious code is added to a website that’s otherwise safe with the intent to hack a visitor’s browser. It’s the most common type of attack because it works and is difficult for websites to protect against.

Each WordPress plugin is a potential target for attack and loopholes can appear after updates. With thousands of plugins in the library, it provides hackers with a lot of opportunities to find exploits.

Source: Wordfence

During the first half of 2021 WPScan recorded 47 theme vulnerabilities

Themes vulnerabilities are another big source of problems for WordPress users. That’s especially true with themes that are being constantly updated. New updates improve the functionality of themes but also open up the code to vulnerabilities.

These can get fixed in future updates, but then those updates might become another problem and the cycle continues.

Source: Wordfence

In total 602 vulnerabilities were scanned on the WordPress platform during the first half of 2021

This statistic includes vulnerabilities from plugin themes and the core product. When you count the hundreds of vulnerabilities, it seems like there are many ways for WordPress users to get hacked. Most of these issues typically get fixed quickly with patches and they do not result in serious harm.

There is an upward trend in the number of WordPress security problems found. This does not indicate that WordPress security is getting worse, but the software used to catch problems is improving.

Source: WordFence

During the first half of 2021, 4 million requests from hackers and banned IPs were blocked by the Wordfence Web Application Firewall

This huge number of blocks indicates that illegal activity trying to exploit the WordPress platform is a big problem. Wordfence is a strong program for helping keep WordPress safe, but it’s also one of the biggest platforms. This means it will constantly continue to get targeted by hackers.

Users should continue to take advantage of the software companies offering protection. This can go a long way towards protecting users that visit WordPress websites.

Source: Wordfence

18.5 billion password attack requests were blocked by Wordfence on WordPress websites

Password vulnerabilities are a big problem for WordPress and other content management systems. Even some of the strongest passwords can be hacked with the right approach. Therefore, it makes sense to take advantage of platforms that aim to increase the security of WordPress passwords.

2-factor authentication is one of the best ways to protect against password hacking attempts. But not everyone uses the technology, so other means of protection are vital.

Source: Wordfence

WordPress Success Statistics

In this section, we will discover the WordPress statistics that highlight the platform’s success. This will give you an idea of their market share and why so many websites use their software.

WordPress has a CMS market share of 76.4%

According to Wappalyzer, WordPress controls 76.4% of the content management system market share. This is one of the most telling statistics highlighting this platform's dominance. This is impressive because WordPress has been around for more than a decade.

During that time multiple CMS competitors have released products, but they haven’t managed to take a massive chunk of market share out of WordPress.

Source: Wappalyzer

WordPress is searched 2.9 Million times around the world every month

The massive monthly search volume indicates that many people are interested in finding out more about the platform. People about to build websites might have heard about WordPress and are researching how to get started.

The low barrier to entry is one of WordPress’s highlights, which means beginners can start with a minimal understanding of how websites work. In fact, many hosting platforms have a one-click WordPress install feature that simplifies the process.

Source: Ahrefs

Since 2011, WordPress usage has consistently increased by 12% per year

The consistent increase in the number of WordPress websites is in line with the trend that there are more websites now than back in 2011. If you measure most metrics related to the internet, then there is a sign of growth.

Source: W3Techs

That’s because more people are online as a higher percentage of the world’s population has access to the internet. Also, the barrier to high-speed internet is decreasing, which means internet use will continue to increase.

For every 120 seconds another website ranked in the top 10 million starts using WordPress

This shines a light on the frequency at which WordPress websites are built. With so many launches per day, it shows that WordPress is a highly popular platform. Also, some of the top websites online are using the platform.

This means that it can handle large volumes of visitors and facilitate a lot of complexity. In fact, there are plugins and widgets to create almost any design elements you might think of.

Source: W3Techs

20 billion WordPress pages are visited every month by 409 million people

This statistic indicates the huge number of people that visit WordPress websites every month. This gives you an idea of the scale at which WordPress contributes to the internet. If WordPress websites were to go down overnight, then that would account for a lot of internet activity.

Arguably the world’s economy would be significantly impacted if WordPress websites were to go offline.

Source: Manaferra.com

WordPress Statistics Bottom Line

Overall, WordPress is regarded as the best content management system for the masses. It has the biggest market share, the most downloads, the most websites, and internet activity compared to other CMS companies.

However, the strength of WordPress depends on its ability to continue developing. There are competitors who have offered good alternatives and they continue to improve. Regardless, WordPress is a great choice for beginners and experts alike because of its vast library of themes and plugins.

FAQs

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References

Our content quality team consulted the following expert sources to maximise the value and accuracy of this page:

  1. w3techs
  2. Manaferra
  3. BuiltWith
  4. Kinsta
  5. WordPress
  6. Hubspot
  7. Wordfence
  8. Wappalyzer
  9. Ahrefs
Martynas Pupkevicius

Martynas Pupkevicius

Martynas is a seasoned freelance writer that has written on a broad range of topics over his 10 year career. He enjoys diving into the research and sharing what he's learned with readers.