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Affiliate Marketing Statistics 2022

Last updated 23rd Sep 2022

Affiliate marketing is big business with the top companies earning huge sums of money from providing recommendations. The internet allows affiliate marketing to become automated and a viable business model across various industries.

This page shares the top affiliate marketing statistics that provide insight into the industry. You will learn where this marketing method is heading in the future and the trends that have taken place in recent years. We will break the list of affiliate marketing statistics into sections so you can find the ones you want to learn about first. Finally, don’t skip the FAQ section at the end for answers to commonly asked questions.

Top 10 Affiliate Marketing Statistics and Facts for 2022

  • The portion of brands offering affiliate programs is 81%

  • Relevancy is the top factor in how affiliates choose products

  • Affiliates are the top marketing method for 40% of US-based merchants

  • Most US-based shoppers will visit multiple affiliate websites before buying

  • A quarter of affiliate programs are in the fashion industry

  • The top affiliate networks have around 100,000 affiliates

  • 94% of affiliates use more than a single platform to source products

  • 86% of affiliates expect their income to remain the same or increase

  • Mobile devices make up around half of all affiliate traffic

  • Affiliate marketing spending will increase during the next 5 years

General Affiliate Marketing Statistics

This section presents an overview of the interesting general affiliate marketing statistics. They showcase where the industry is at and if the marketing practice is something that will continue to generate large streams of money for the marketers and merchants alike.

81% of brands provide an affiliate marketing program

This affiliate marketing statistic highlights the ease of providing a rewards program. The investment required by companies to offer an affiliate program can be very little. After all, it is the affiliate who does all the work to earn the commission.

The only thing brands need to decide on is the amount they will give away per sale and how to track commission so the participants receive the correct amount of money for their hard work.

Source: Mediakix

In the United States shoppers will check multiple affiliate websites before purchasing

Affiliate websites are typically designed in a way that makes it easy for online shoppers to read a review and compare various products. Once they have an idea of what they want to buy, then they will proceed to the store to purchase the goods.

Therefore, it pays for the affiliate to provide insight into the products that shoppers are looking for. Also, consumers do not want to overpay for products and affiliate websites offer price-comparison services.

Source: Cyber Cash Worldwide

Around 68% of affiliate marketers use social media for connecting with customers

This means that nearly a third of affiliate marketers are not taking advantage of social media platforms for securing commissions. It might be because social media platforms are generally the worst type of traffic for converting customers.

However, if competing affiliates are not taking advantage of marketing platforms, then it allows those with creativity to step in and take advantage of the opportunity.

Source: Master Blogging

Half of all traffic affiliates generate comes from mobile devices

It is unsurprising that around 50% of traffic coming from affiliates is mobile-based since this reflects the portion of all internet traffic. However, it highlights an important point, which is that affiliates must ensure that their digital assets are mobile optimized.

This means creating responsive designs that adapt to the device on the content is being viewed on. Overall this is likely to increase conversion rates.

Source: Call Hippo

18.5% of marketers say that the top factor for choosing an affiliate program is relevancy

There are many factors that go into choosing an affiliate program, but the top one is ensuring the product is relevant. This means it must slot into its current digital assets so that it’s applicable to its audience.

Other factors that go into choosing an affiliate program include merchant reputation, tracking platform, and the reputation of the affiliate program.

Source: Social Media Today

40% of US merchants share that affiliate programs are their top method of attracting new customers

With a large segment of companies relying on affiliate programs to get new customers, it shows the importance of the marketing method. Some companies don’t mind providing 100% commission for affiliates to increase the effort to provide them with new customers.

The company will then use the acquired customers to upsell more expensive products to profit from the affiliate commission model. This means they can concentrate on selling big-ticket items instead of marketing.

Source: Backlinko

The best affiliate networks have over 100,000 affiliates generating commissions

The large pool of affiliates working for the top platforms is not surprising since that’s where the best deals are potentially found. Also, since relevancy is the biggest factor in choosing an affiliate program, then the top networks are where they are found.

Since the biggest networks are the most popular, then new affiliates will naturally flock to them. This means that the smaller network will have a hard time attracting new affiliates without providing excellent deals.

Source: Influencer Marketing Hub

The portion of affiliates that generate traffic via blogging is 65%

With nearly two-thirds of affiliates using blogging to generate commissions, it indicates that the marketing method works. Also, it is one of the cheapest marketing methods – especially if the affiliate can write the blog content themselves.

Blogging has the advantage of being a long-term marketing method that will provide commissions repeatedly. On the other hand, marketing methods like PPC ads rely on constant spending to work.

Source: Awin

Cost per action (CPA) is the most frequently used payment model for affiliate networks

This model is based on an action that the user takes for the commission to be generated. This might be to click on a link or fill out a form. The action is specified by the affiliate network and set by the merchant. Affiliates can choose the payment model that works for their strategy.

Pay per lead is the other popular payment model, which only provides a commission when a conversion is achieved. This is a risk-free payment model for merchants since they only payout when they receive money from a sale.

Source: Influencer Marketing Hub

Affiliate marketing is used by 79% of marketers to engage current customers

Loyal customers of a brand usually end up buying from affiliates of a company. That’s because they cannot tell the difference between official company digital assets and the official website. However, if they find the affiliate website first, then they get the credit for the sale.

The internet has so many affiliate sites in most industries that it’s often difficult to find the official brand website to buy directly.

Source: Get Cake

Affiliate marketing is considered an important skill by 40% of online marketers

This statistic indicates that a large section of online marketers can appreciate the importance of affiliate marketing. With the correct program, there is good synergy between the brand and the marketer. Both sides profit from the relationship so it’s a viable collaboration.

Many affiliate marketers can build a comprehensive array of skills that are transferable to other industries. This allows them to progress in several directions if they decide to stop with affiliate marketing.

Source: BloggingX

Around 25% of affiliate programs are in the fashion industry

Online fashion is a big industry and this means many affiliates are actively trying to get commissions. However, the fashion industry is much more than just clothes – even though that is a big part of it. Other affiliate program industries include sports & outdoor, health & beauty, travel, home & garden, and electronics.

Source: AM Navigator

94% of affiliate publishers use more than one network

This means that most affiliate publishers understand the importance of diversifying their income. If one network was to go down or stop providing revenue, then other ones can pick up the slack.

Furthermore, a variety of networks ensures that the audience has a selection of products. This improves the quality of the affiliate website and user experience. However, the number of affiliate networks available will vary based on the industry.

Source: Affise

Affiliate Marketing Industry Success Statistics

In this section, we turn our attention to the statistic that highlights the success of affiliate marketing. You’ll see that this industry is a big earner for both the affiliates and merchants. It is also a big part of the internet that helps users find what they are looking to buy.

16% of global sales are because of affiliate marketing

The large number of sales due to affiliate marketing shows that it is big business. Without it, a lot of online stores would lose a significant number of sales. Some online merchants rely on affiliate sales more than others, so it depends on the business model.

Affiliate markets help push e-commerce sales by providing comparison and review services. This informs customers about products and allows them to buy the right ones for their needs.

Source: Fetch Profits

The biggest affiliate marketing platform is ShareASale with 55.7% of the global sales

There are many affiliate networks to choose from, but ShareASale is the top choice for many merchants. It is important to choose a good network to promote since they can be trusted with the tracking software and provide high payouts.

Other notable affiliate networks include Rakuten LinkShare, Avangate, and the eBay Network. These are the networks where marketers go for the bulk of their income.

Source: Appsero

The country with the biggest affiliate marketing revenue is the United States with 39%

It’s unsurprising that the US has the most significant portion of affiliate marketing sales since it is the biggest economy in the world. They have the most extensive networks and the market with the biggest spenders.

In second place is the UK with 15% and Germany rounds out the top 3 with 11% of the affiliate marketing revenue. Surprisingly, China does not make this list yet, despite being on track to become the biggest economy in the world.

Source: Software Findr

0.5% to 1% is the average affiliate marketing conversion rate

The conversion rate varies based on the industry. A 0.5% conversion rate in one industry could be excellent, while in another it is poor. Also, the strategy that the affiliate marketer uses plays a big role in determining the conversion rate.

Affiliate marketers can profit with low conversion rates from low-cost models like blogging. However, when PPC is used, then the conversion rate must be high enough to provide a profit.

Source: Influencer Marketing Hub

$12 billion is the global estimated affiliate marketing industry

The affiliate marketing industry is worth billions, so it’s big business and spans many industries. Furthermore, digital media allocate 15% of their revenue towards affiliate marketing, which is another sign that it is lucrative.

There are no signs that affiliate marketing is slowing down. In fact, as e-commerce sales grow, so do the number of commissions generated.

Source: BloggingX

$6.4 billion was reached in affiliate marketing turnover in 2019

The revenue that affiliate marketing is generating is increasing every year. Furthermore, the growth is not slowing down since it is expected that affiliate marketing revenue will increase by 10% during this decade.

The growth rate is in line with the increase in the number of sales online and the number of money consumers are spending digitally.

Source: eMarketer

Affiliate Marketing Earnings and Revenue Statistics

In this section, we will focus on the statistics that highlight the amount of money that can be earned from affiliate marketing. This reveals the lucrative nature of the industry and how much money is moving around annually.

9% of all affiliates earn over $50,000 per year

This statistic indicates that many affiliates are making a solid living from generating commissions. However, most affiliates are not earning significant sums of money. That might be because they are learning how to generate commissions and trying to grow as a business.

Furthermore, affiliate marketing is an easy industry to get into. Anyone with a website can get started by writing a few blog posts. This means many amateurs contribute to this statistic.

Source: Investopedia

The portion of affiliate marketers who expect their income to remain the same or increase is 86%

This indicates that most affiliate marketers are confident in the longevity of their business. Most have received increases in income over the last few years due to the upward trend of e-commerce. This fuels confidence that the online affiliate marketing industry is booming and will only increase in the future.

As more networks are added to the selection list for affiliates, it will increase the options for getting even more revenue.

Source: Fetch Profits

65% of merchants providing affiliate commission share that is make up 20% of their revenue

With around a 5th of the revenue generated for many merchants, it shows that affiliate marketing is a strong source of sales. Many businesses will feel the difference if they suddenly decide to stop offering commissions on affiliate sales.

Merchants love the commissions-based model since it reduces their marketing costs. The businesses that have had trouble with marketing in the past can outsource the work to affiliates with established digital assets.

Source: BloggingX

Marketing programs meet the revenue expectations of 73% of merchants

This indicates that the vast majority of merchants are happy with the amount of revenue that is being generated by affiliate sales. The acquired customers through affiliate commissions can then be used for upselling, which increases the revenue even further.

The merchants with a system to up-sell existing customers will profit from the affiliate marketing model the most. Some merchants are happy to provide 100% commission if it means their buyer’s list will grow.

Source: Fetch Profits

Affiliate Marketing Trends

Now let’s delve deeper into the trends that indicate where affiliate marketing is going in the future. These stats showcase that affiliate marketing is in a strong place to grow. Affiliates and merchants alike can place trust in the model to generate sales.

The term “Affiliate Marketing” has seen a constant increase in searches since 2015

This indicates that the popularity of affiliate marketing has increased. As more people understand the affiliate marketing model, then perhaps more people will see it as a viable stream of income to make a living.

The increase in search popularity may also indicate that more businesses will offer affiliate marketing commissions. This increases the rewards provided for publishers that want to take advantage of the commission-based model.

Source: Google Trends

During the next 5 years the affiliate marketing spend will increase

It’s projected that by the end of 2022 the expenditure in the US will reach $8.2 billion. This is almost an increase of $1 billion from 2021 - when industry spending was $7.4 billion. Back in 2012, affiliate marketing spend was only $2.5 billion, but there were fewer opportunities for publishers back then.

The increased marketing spend indicates that a larger number of businesses are offering affiliate commissions in their marketing campaigns. It is becoming a valuable source for many businesses that want to rely on the network of established affiliate marketers.

Source: Statista

Voice search and artificial intelligence are big trends to watch out for in the affiliate marketing industry

The number of voice searches will increase significantly this decade as technology improves. Therefore, affiliate marketers can get ahead of the trend by taking advantage of how the search will change.

Also, artificial intelligence-based technologies can provide affiliate marketers with extra tools to capture more sales and achieve higher conversion rates. Like in any industry, those that constantly update with technological advancements will get rewarded.

Source: Influencer Marketing Hub

Affiliate Marketing Statistics Bottom Line

To conclude, the affiliate marketing industry is growing and providing more opportunities for publishers and merchants alike. The rise of e-commerce in recent years meant that more commissions were generated by affiliates than ever before.

However, only 9% of affiliates are earning over $50,000 per year, which means many need to improve their strategies to secure higher earnings. Keep an eye on the affiliate marketing statistics to see where the future of the practice goes as the internet develops.


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Our content quality team consulted the following expert sources to maximise the value and accuracy of this page:

  1. Cyber Cash Worldwide
  2. Master Blogging
  3. Call Hippo
  4. Social Media Today
  5. Influencer Marketing Hub
  6. Awin
  7. Blogging X
Martynas Pupkevicius

Martynas Pupkevicius

Martynas is a seasoned freelance writer that has written on a broad range of topics over his 10 year career. He enjoys diving into the research and sharing what he's learned with readers.