The email has been around since the start of the internet, and it continues to be one of the primary means of communication. Marketers use emails to send repeated marketing messages, companies use them for communicating internally, and friends may find them handy for sending long-form messages to loved ones. But how many emails are sent per day?
On this page, we will explore some relevant emailing statistics to find out more about how many emails are sent. This will give you an idea of the popularity and scale of this method of communication.
The Top 10 Email Statistics
In 2022, the cloud business email market achieved a market cap of $60.74 billion.
In the United States, there are 244.5 million email users.
Every user has an average of 1.75 emails.
46% of all email opens were made by mobile devices in 2020.
124.5 billion work emails are sent and received every day.
Almost 90% of all marketers use emails to distribute their content organically.
Every day 100 million spam emails are blocked by Gmail.
47.3% of all emails are categorized as spam.
Website video backgrounds improve email marketing campaign conversions by 138%.
Around 60% of millennials and Gen Z users feel that businesses overuse emojis in email.
General Email Stats
There are 200 emails in an inbox on average.
Many people do not delete emails and let them pile up in their inboxes. It doesn’t cost you anything to store emails in the inbox given that they don’t have many attachments with large files. Also, users do not always respond to emails, so unread ones can quickly accumulate.
(Harvard Business Review)
46% of all email opens were made by mobile devices in 2020.
Overall, the use of mobile devices to access internet-related services is on the rise. Therefore, it is expected that almost half of the received emails are opened on mobile devices. Checking your email on your smartphone is easy and convenient. You can be traveling to work or waiting in line at the grocery store and use time productively by answering a few emails.
(HubSpot)
In 2020, 10.85% of spam emails were sent by users in the United States.
One of the more interesting facts about email is that US users send a significant portion of global spam emails. Russia and Germany also send a large number of spam emails compared to other countries. It’s a method of communication difficult for the authorities to track, so spam email is a big problem.
Not sharing your email address online is a good way to avoid being the victim of spam. However, in most cases, being hit with spam during the life of your email account is unavoidable.
(Statista)
The open rate of marketing emails in 2020 was 20.56%.
Most internet-savvy users can spot marketing emails a mile off. They are not bad, however, they are often untargeted and do not provide interesting offers. Customers are more likely to open targeted emails with personalized offers. The open rate for different industries varies, so this figure can be even lower.
(Kinsta)
Most people have several email accounts, according to email use statistics.
The ease with which you can open an email account means it is unsurprising that many people have several. Companies like Microsoft and Google offer free email accounts with basic functionality. People use different accounts for various facets of their life. For example, a separate work email might be created that is provided by the employer. It is estimated that each user has an average of 1.75 email accounts.
(Convince and Convert)
In the United States, there are 244.5 million email users.
Email users statistics indicate that the majority of the US population owns at least one email account. Most users have multiple accounts, with 6% having four of them. In many cases, you cannot function without an email account. For instance, if you want to book flights online, then an email account is required to register for an account and receive the flight details.
(Statista)
Work Email Statistics
124.5 billion work emails are sent and received every day.
This is a huge number of emails sent per day that shows how companies rely on this type of communication. Modern businesses need email to communicate with customers and employees alike. The email infrastructure improves efficiency and profitability. Also, a large number of emails are automated, which increases the average number of emails per day at work.
(Campaign Monitor)
Office workers receive an average of 120 emails daily.
The large amount of emails sent to office workers shows that it is a popular form of communication. However, this might lead to lower productivity since it takes a long time to answer this many emails. The ease with which emails can be sent might be negative since employees receive more of them than needed. Also, some companies expect employees to respond when they are at home, which makes maintaining a work-life balance more difficult.
(Campaign Monitor)
Email marketing statistics show that every dollar spent on email marketing has a return of $42.
This figure may change depending on the industry, but generally, the return on email marketing investment is very positive, according to stats about email marketing. Therefore, companies can spend large sums of money to get their message out and grow their business using email. The ability to send multiple marketing messages over a prolonged period is one of the reasons why it is effective.
(Oberlo)
In 2022, the cloud business email market achieved a market cap of $60.74 billion.
Cloud email services are the evolution of this communication media. The all-in-one services solutions allow customers and businesses alike to have the convenience of working and storing data in the cloud. The large market size indicates that it is an important addition to most businesses if they want to compete for market share.
(Statista)
Statistics about email marketing revealed that almost 90% of all marketers use emails to distribute their content organically.
The popularity of emails, according to statistics, lies in the effectiveness of email marketing. Firstly, it is one of the cheapest forms of marketing. Secondly, you can send repeated marketing messages to the same lead. This increases the chances of conversion. Most marketers know this and will continue to deploy email marketing campaigns since it offers a return on the resources spent.
(Oberlo)
87% of marketers want to spend more money on email marketing.
Most marketers are tasked with getting the most out of limited budgets. The goal is to make every marketing dollar count so that it generates the most amount of company growth. Email marketing is a strategy that marketers love to use because it never fails to provide results.
(Email on Acid)
Added Media in Email: Statistics
GIFs are used by 51.28% of marketers in their emails.
GIFs are animated images that allow marketers to make emails more vibrant and visually appealing. Overall, half of marketers use them because it is an approachable method of communication. Many people use GIFs when messaging friends, so seeing them in marketing messages allows them to have a casual feel.
(Litmus)
When video is used in email, unsubscription rates are reduced by 26%.
Also, click-through rates are increased by 65%, and the open email rate goes up by 19%. These email use statistics highlight the positive qualities of adding video to email marketing. Video is arguably the preferred way of digesting content on the internet. The rise of apps like TikTok means a captivating short video can be a powerful way to communicate – even in email marketing, where traditionally, the text was the focal point.
(Campaign Monitor)
Around 60% of millennials and Gen Z users feel that businesses overuse emojis in email.
According to Campaign Monitor, 56% of emails with emojis in the subject line receive higher open rates. This information about emails is very surprising. However, this does not mean emojis should be used everywhere. The younger population grew up with emojis, so if they feel that companies are overdoing them, then it is safe to say that cutting back might be a smart change.
(ZoomInfo)
Statistics About Spam
47.3% of all emails are categorized as spam.
What percentage of email is spam? While the percentage of 47.3% is representative of September 2020, it’s a good sample size since many emails are sent every month. In 2019, the percentage of spam emails was 55%, so the situation has improved. Spam email success fluctuates as new filters block existing strategies and then new ones are created to increase the success rate.
(Statista)
39% of all spam emails sent are related to health.
The healthcare industry is massive, and this allows many fraudsters to market products in this marketplace. This statistic about spam shows the demand for health products is growing as people are more aware of how they can look after their well-being. Spam filters keep a lookout for specific health-related keywords in an attempt to flag spam emails.
(Statista)
Between 2019 and 2023, 60 billion spam emails will be sent.
The sophistication of spam filters is constantly improving. However, they are not perfect at blocking out questionable emails sent today. To this day, emails that have dangerous links still get through. The best users can do is keep their guard up and question emails from new sources. Most legitimate emails will not ask you to share personal details or click on links.
(Campaign Monitor)
Every day 100 million spam emails are blocked by Gmail.
Statistics about spam indicate the large volume of spam emails that are sent. Keep in mind that this is a daily stat that includes just one email service provider. Part of the reason why so much spam exists is the automation and ease with which they can be sent.
(Venture Beast)
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